How the Adidas UltraBoost become one of the biggest sneakers of the decade

Photo: Adidas The Adidas UltraBoost made its first debut back in 2015 at a time when Nike had firmly dominated the running shoe market, and...

What makes the Adidas Stan Smith so iconic?

Photo: Adidas The Adidas Stan Smith is one of the best known sneakers of all time, and after more than 50 years of existence, it...

Celebrating the Adidas Superstar: Everything to know about it

This year, the Adidas superstar will celebrate its 50th anniversary. It was originally designed for basketball players in 1970. It has undergone a significant...

The Sneakers Industry: A Captivating Journey through History.

" Sneakers", is a word that has evolved and experienced different meanings throughout the years. First, starting as athletic shoes designed to boost performance...